Chronic® an award-winning Athletics inspired brand that finds creative inspiration in the union between action sports and fashion.

Made in Italy
CHRONIC™ by Chronic Athletics

The feature edition

An amazing limited edition and unique design



Retro basketball
Made in Italy
This is an old school basketball design inspired by the biggest American champions


BUY IT NOW Ships free to EUROPE & USA

Authentic Italian manufacturing

Each design is meticulously constructed by a skilled network of selected Italian artisans, there are no finer hands in the field. The handcrafting and the materials, are state-of-the-art.


Permanent collection

Minimalistic design, black and white and a splash of colors. Do you expect more of a shoe? #Chronic

Custom crafted
Made in Italy

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About Chronic™ Shoes by Chronic Athletics

We are an award-winning American Athletics Company. Chronic® Mission: all about lifestyle, quality and innovative goods that last a longtime. Goods that add value to your experience. #playon Chronic® Athletics Limited Edition Shoes are Handcrafted in Italy. Using only the finest handcrafted materials available and include: FREE SHIPPING - 100% Satisfaction Guarantee - Superior Quality and Style - Built to Last! Did you know? 90% of worldwide quality shoes are made in Italy. Our mission is to improve the lives of outdoor athletics through passionate innovation. Everything we develop will add to the outdoor experience. CHRONIC® We design rad-ness and fun into everything we create for you with superior quality and style. Chronic® shoes made to move you - Built to last. Chronic® shoe limited-edition models are handmade by master Italian craftsman from pristine Italian leather and cruelty-free/vegan materials. When purchasing one of the few available, you will receive an official Limited Edition Certificate, with the unique Limited Edition design code. CHRONIC® more than just a brand - it's a lifestyle. #playon