ROODBOI

Roodboi represents the expression of Black culture using the boldest colors of the spectrum, and the strongest prints. When you put on a pair of Roodboi shoes, you're not just wearing apparel, but you're making a statement, which says you're proud of your heritage, proud of your ancestory, and you're a part of a greater future than our predecessors could have ever imagined.

Made in Italy
ROODBOI by Shango Don Ragga

The feature drop

Available to pre-order for 30 days

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ROODBOI STULLA

Sporty low top
Made in Italy
A minimal design for this street style low sneaker, that must be worn slightly unbuttoned to emphasize/thrill the logo placed on the tongue

Available for pre-order for 30 days

PRE-ORDER NOW Ships free to EUROPE & USA

Authentic Italian manufacturing

Each design is meticulously constructed by a skilled network of selected Italian artisans, there are no finer hands in the field. The handcrafting and the materials, are state-of-the-art.

Manufacturing

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About Shango Don Ragga

Shango Da Don Ragga brings elements of cultures of peoples of color to shoe design! Based in Hawaii, Shango Don Ragga is a well-known reggae artist, DJ, promoter, and internet radio show host. He now brings his creative vision to footwear design, merging fashion with history, symbolism, and and a proud heritage.