• Gabriele Franza
  • PR Boost
  • 1898 low
  • AliveShoes
  • Fashion Influencer

Minimal design and 100% quality made in italy. Brand 1898 low is a Footwear inspired brand designed in Switzerland and made in Italy; with a bold style and retrò vibes.The sneakers were featured by Fashion Influencer and blogger Gabriele Franza, from Italy to the world.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team.

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines and to other important influencers.

1808 low brand published by Gabriele Franza, fashion and style expert.

The sneakers where featured on the Instagram page of Gabriele Franza with thousands of likes and comment.

A personal photographic shooting of the shoes was made by the fashion blogger, and style expert.

These are his words about the shoe and the brand: "I like to define my street style as minimal, so I think a minimal shoe like the #1898 is perfect for outfits like this !!"

The appearance on social media and on the blog provided great visibility for the brand and was also a style statement.


About the brand and style of 1898 low

The idea of the brand 1898 low comes from the mix of sport and fashion. The 1898 low is a classic shoe which, in my opinion doesn't need much color variations or fancy fabrics.  Just black and yellow leather and suede as a soft material for a better ankle comfort.

About B-work Footwear 

I'm an italian graphic designer living in Switzerland. I started designing my own stuff out of necessity. I always have trouble finding the right thing which I like. That's why I started to design things according to my own ideas. Over the years this has resulted in a lamp line, an innovative leather wallet, designs for various apparel sand now for shoes.