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217 GROOVE SHOE BRAND ON ICON-EL PAÍS MAGAZINE

  • 217 GROOVE
  • PR Boost
  • Icon-El País
  • International Media
  • AliveShoes

217 GROOVE brand by Joseph Faulkner Sr appeared on ICON-EL PAÍS magazine, the n.1 men's magazine for the spanish-speaking community in the world.

The feature on ICON-EL PAÍS is another great achievement for the AliveShoes PR Boost team, whose goal is to bring our designer’s shoes to the attention of international magazines.

217 GROOVE shoe brand appeared all over ICON-EL PAÍS magazine

Photographic material and banners have been published on ICON magazine, considered one of the most prestigious magazines in the men's fashion world.

Photos from the brand’s designer were the background for all sections of the online magazine.

Specific banners featuring the shoe’s design appeared in the most important articles of the week.

The weeklong appearances provided great visibility for the brand.

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About217 GROOVE shoe brand


Trip501 is a brand that shows people outside of my city, how a boy from the hood, goes from bad, to all good! 217 Groove pays homage to the brothers and sisters of the projects, as individuals we were over looked. As 217, we showed strength only comparable to an Army platoon. Some are now passes away, others will die behind bars. I am here to tell their story, and guide our next generation out of the streets and into the corporate world. Trip501 isn't just a brand, it's a way of life. This is my way of saying thank you to the hood that helped mold me, and show my mother in heaven, I made it mom!

About Joseph Faulkner Sr designer


Joseph Faulkner Sr is a product of his environment, an environment of murder, chaos, treacherous enemies and hatred. Where he lives he ends up dead or incarcerated, like many of my peers. Growing up well when young, then being Displaced with two brothers and a single mother, they were pushed into the womb of our city. Hot Springs, Arkansas, better known as Spa City, sheds light only on the upper-class activities offered to a small portion of the population. They are "Trip501-Spa City's Realest" and is here to bring hope to the neighborhood and provide a example of success through positive community involvement.