• Emina’s Vision
  • PR Boost
  • International Media
  • AliveShoes
  • Michael Bussey

Emina’s Vision is a brand boost capsule collection exclusively made with designer Michael Bussey, upon reaching 50 sales through the main AliveShoes platform.

Brand boost lets you create a new capsule collection starting from your own sketches; it also includes a fantastic photoshoot and a set-up of independent e-shop dedicated to the collection.

Michael Bussey is a fashion designer and concept creator. The brand idea is inspired from his original screenplay Emina's Vision.Emina's Vision® is now high fashion women's clothing and accessories brand.

The creativity behind the collection focuses on pastel goth aesthetics and melancholy vibes and combines it with a strong and feminine full-leather appeal.

The capsule collection is conceived around three unique boot siluettes: a triple straps boot, a zip sporty boot and a laced sporty boot.

The use of metallic accessorize on the black and lavender leather makes the collection very unique and powerful combination, indeed a one-of-a-kind design creation.

Shoes were made in our Artisan shops with extreme care and perfect crafting.


The "Brand Boost" took about 6 weeks to complete:

In a first phase, the designer went from sketching, mood boarding and defining marketing/branding details with us up until the creation of the final prototypes, carefully made by the AliveShoes Footwear team. In a second phase a complete professional photoshoot was realized with our photography team; and finally a fully-functional independent branded shop page was launched: 

Get to 50 total sales and benefit of the Brand Boost FOR FREE

Reach 50 total sales with your custom shoes and access our elite shoe development network in Italy for a boost in branding, design and marketing. Develop an entire capsule collection based on your sketches and ideas. Create a completely independent and stunning e-commerce presence separate from AliveShoes main platform. Further develop your line's branding, image and photography, and showcase to our international partners.