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ALIVESHOES BRAND BOOST: KRITICAL SHOE COLLECTION BY K ROB (US)

  • Kritical
  • K Rob
  • Brand Boost
  • AliveShoes

KRITICAL SHOE COLLECTION is a brand boost capsule collection exclusively made with designer K Rob, upon reaching 50+ sales through the main AliveShoes platform.

Brand boost lets you create a new capsule collection starting from your own sketches; it also includes a professional photoshoot and a set-up of an independent e-shop dedicated to the collection.

KRITICAL SHOE COLLECTION by K Rob (US) - a unique collaboration of designer K Rob and AliveShoes. Kritical is owned and operated by Keisha Robinson, born and raised in Paterson, NJ. Keisha currently resides in NC with her two sons Kwaneef and Ja'Mir. She attended Virginia State University where she obtained her Bachelor's Degree in Criminal Justice, and she also holds a Masters Degree in Psychology.

The inspiration behind Keisha's pursuit to join the fashion industry stems from her love for fashion. Keisha likes to express, create and stand out from the rest of the crowd. She feels if you look good, you feel good. Keisha always had a passion for fashion and it is displayed in her distinctive and signature styles. 

Presented in 2 iconic designs, the KRITICAL brand - born from the creative & artistic vision of K. Rob is an eclectic fashion of footwear and accessories. Designed in the US and manufactured in Italy Kritical products merges high fashion with Art for a redefined style.

An amazing limited edition and unique design. Kritical by K. Rob's collection presents a unique vision and style for an eclectic fashion customer. An artistic and creative revisitation of footwear classics with an artistic vibe.

Each design is meticulously constructed by a skilled network of selected Italian artisans, there are no finer hands in the field. Shoes were made in our artisan shops with extreme care and perfect crafting.Each design is meticulously constructed by a skilled network of selected Italian artisans, there are no finer hands in the field. Shoes were made in our artisan shops with extreme care and perfect crafting.

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The "Brand Boost" took about 6 weeks to complete:


In a first phase the designer went from sketching, moodboarding and defining marketing/branding details with us up until the creation of the final prototypes, carefully made by the AliveShoes Footwear team. In a second phase a complete professional photoshoot was realized with our photography team. See all the KRITICAL collection here: https://www.kriticalbykrob.com/.

Get to 50 total sales and benefit of the Brand Boost FOR FREE


Reach 50 total sales with your custom shoes and access our elite shoe development network in Italy for a boost in branding, design and marketing. Develop an entire capsule collection based on your sketches and ideas. Create a completely independent and stunning e-commerce presence separate from AliveShoes main platform. Further develop your line's branding, image and photography, and showcase to our international partners. Learn more bout brand boost here.