• Grooves
  • PR Boost
  • Wired
  • International Media
  • AliveShoes

Secundino Martinez created Grooves, an incredible limited edition sneaker design, which was published on Wired magazine.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team.

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines and to other important influencers.

Grooves brand appeared on the main Wired Newsletter

The newsletter was sent to thousands of Wired readers, all passionate about fashion, lifestyle and new trends.

Grooves's sneakers were featured at full page and as the main and only content of the newsletter. Indeed great visibility for the brand and for the specific design.


About the brand and style of Grooves

Grooves Footwear are limited edition, custom footwear brand designed in Saugerties NY and handcrafted by master craftsman in "the shoe valley," Le Marche Italy. GroovesFootwear fuses music, fashion and culture. From street style sneakers to women's heeled formals and platforms, Secundino Martinez has a design for everyone. His creations run the gamut, from the reggae inspired, featured street sneaker 'Grooves,' to customized foorwear created on demand for various musical performers to cruelty free, vegan leather, retro style sneakers. Grooves Footwear aresenal boats scores of designs just bursting to be released. Featuring the new "Grooves" logo, each pair of grooves embodies musical influenced flair with a zest for fashion and their colorful reggae "one drop" logo demonstrates this beautifully. Each pair arrives in a completely custom and topquality collector’s edition packaging featuring amazing print quality, handmade Italian construction and a solid magnetic clip. This design piece adds great value to an already exclusive pair of custom made shoes.

About the man behind the brand: Secundino Martinez

Born and raised in Brooklyn NY, Secundino Martinez has always been a creative visionary. A natural entrepreneur, he has endured and overcome countless hardships throughout his entire life. Surviving life on the cold streets of NYC for decades before relocating to the outskirts of historic Woodstock, NY, three years ago, he founded his own concert and event promotion company, Jah Love Entertainment. He now dedicates his time doing shows for non-for-profit organizations and to benefit those less fortunate than himself. Secundino credits reggae music as being his source of both inspiration and resilience throughout the course of his life. Born with a natural eye for all things beautiful, his progression from the music industry to fashion design was a seamless one. His passion and zest for life are both evidently expressed and felt, be it through his lively reggae events or his unique footwear designs.