• HOLO 2
  • PR Boost
  • Vanity Fair
  • AliveShoes

HOLO 2 brand was recently featured on Vanity Fair, the most prestigious fashion magazine in the world.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team.

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines and the most popular influencers.

HOLO 2 has appeared in Vanity Fair's newsletters

The newsletter was sent to thousands of Vanity Fair readers, all passionate about fashion, lifestyle and new trends.

HOLO 2's sneakers were featured at full page and as the main and only content of the newsletter.

Indeed great visibility for the brand and for the specific design.


About the HOLO 2 brand

My brand HOLO is short for Hope & Love. I'm from a broken home, so it's important for me to show the kids that I speak to that it's okay to struggle through tough times, the storm will always pass. www.ilovethislife.org. This design is very special to me. In 5th grade I wanted to wear pink shoes to honor a family friend who was battling breast cancers. The pink on this shoe represents everyone's struggle, be it cancer, divorce, bullying or mental illness. About the same time as I was being bullied, my grandfather was fighting a battle with Leukemia so the orange tongue is a symbol to him.

An idea and design created by Luc Swensson

My name is Luc Swensson. I am the 14 year old Founder and Director of the I Love This Life Foundation. The purpose of my foundation is to give every child the hope to dream big. I travel the country speaking to schools in support of my 52 week interactive journal titled 'Create Your Great'. The opportunity to design and sell a custom shoe has been incredible. When I was in 5th grade I was bullied for wearing pink shoes to school. Today I am on some of the biggest stages wearing a suit and bright pink shoes! My brand HOLO is short for Hope & Love.