HOW STARTING YOUR OWN BRAND WILL BENEFIT YOUR LIFE & WORK

  • Entrepreneurship
  • Entrepreneur
  • Personal branding

Creating your own business can represent a great personal branding strategy that positively affects your life and your work. In fact, there are a number of reasons why building a unique and visible brand can add tremendous value to your professional and personal life.

We are living in a social business era characterized by a distinct overlap between personal and professional life. In this scenario, creating your own business can represent a great personal branding strategy that positively affects your life and your work. In fact, there are a number of reasons why building a unique and visible brand, regardless of your profession, can add tremendous value to your professional and personal life.

From the personal life point of view, launching your own brand represents a chance to:

· Build self-confidence and self-esteem, as you receive positive appreciation from your audience.

· Put your creativity into practice, without external restrictions, following your own rules and staying true to yourself.

· Enter or move forwards in the fashion world, enriching your résumé with a bold and valuable experience in the industry.

· Define who you are and consequently how you want to be known.

· Appear more interesting and desirable, so that people are willing to connect with you also on a personal level.

Your business should be the manifestation of what you believe in: your values, goals, and dreams, and launching it means creating a vision for your future and implementing that vision. As such, starting your own brand opens also many professional advantages:

· Recognition, as it proves your entrepreneurship and leadership skills.

· New opportunities, as you get noticed and people can easily find you.

· A challenging new experience to step into the fashion industry, taking the lead of the whole entrepreneurial process and earning a new income.

· Meaningful interactions and engagement with a consolidated community of people sharing your same values and ideas.

· A way to deeply influence how people perceive you, making you memorable or unique and generating new potential clients.

·  A great topic for networking, that makes people want to connect and do business with you.

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Improving your fashion résumé


Starting your own brand dramatically improves the value of your résumé or CV in the fashion industry. First of all, it represents a chance to earn practical on-field experience, getting to know the whole process and not just single or fragmented tasks. Secondly, the uniqueness and the success of your own brand can be immediately verified, backing up your skills and building instant credibility. For instance, with ALIVE Shoes you can also redeem your AliveShoes official designer certificate to use on your CV or résumé. (https://www.aliveshoes.com/how).

Interacting with your community


Starting a personal brand means also introducing yourself to your audience. You are the embodiment of your own brand and you need to be authentic and unique. Your brand makes you human and lets you have more meaningful interactions with your audience, gaining trust and credibility. What you need to do is not to try to serve anybody and not to be afraid of communicating your message and values. This will set you and your brand in a solid niche made of people that share the same values and are highly engaged, a so-called tribe.