• J.Lorenzo
  • PR Boost
  • Wired
  • International Media
  • AliveShoes

Jeffery Williams created the J.Lorenzo brand, an incredible limited edition sneaker design, which was published on Wired magazine.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team.

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines and to other important influencers.

J.Lorenzo brand appeared all over Wired website

Photos of the designs were the background for the style, design, news sections of the fashion magazine.

Specific banner featuring the shoes’ design appeared in the most important articles.


About the brand and style of J.Lorenzo

I wanted to create a brand that represented inclusion and diversity. I designed a Motivational Sneaker called J.Lorenzo. My mother always motivated me to keep pushing and believe that any thing you put your mind to is possible. There is a motivational quote on the inside of each shoe to inspire and uplift my customers who may also need that extra boost of support. J.Lorenzo's are Blue, Yellow and Beige. I support people with visible and hidden disabilities, so I want everyone to enjoy these motivational sneakers and understand people with disabilities have so many ABILITIES.

About the man behind the brand: Jeffery Williams

My name is Jeffery Lorenzo Williams. I was born in Ahoskie, NC and moved to Harlem when I was two months old with my mother Shelia Williams, and my brother Reginald Williams. I was accidentally shot at the age of 13 in High Bridge in the Bronx.. The accident left me paralyzed from the waist down. Despite this unfortunate event in my life, it never stopped me from succeeding. I graduated from John Jay College in 1992 BS- Criminal Justice. I am a Real Estate Broker. I am a Budget Analyst at Colgate Palmolive. I am former Board President of 675 Walton Inc. been featured in the NY Times, AM News, Daily News. I have also been seen on Bronxnet TV, NY1, CNN, and ABC, I water ski, fly planes, ride ATV's, Polaris Slingshot, and Driven cars. I do adaptive boxing at the Axis gym in Harlem with Donahue Ase Fields, who is also in a wheelchair.. We were recently interviewed on ABC channel 7.