• GQ
  • PR Boost
  • $x1
  • International Media
  • AliveShoes

Yd Hendrix created the $X1 brand and an incredible limited edition unisex shoe design, which was published, for a whole week, on GQ magazine's website.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team. Our team aims to make designs from the AliveShoes platform visible to the most important national and international fashion magazines and to other important influencers.

The $X1 brand appeared all over GQ's website for an entire week.

Photos created by the brand’s designer were the background for the fashion, lifestyle and news sections of the online magazine.

Specific banner featuring the shoes’ design appeared in the week’s most important articles.

In the magazine’s main sections, there were vertical banners featuring the brand and the shoe photos


About the brand and style of $X1 

The $X1 (or $oul 1's) defines what Rich$oul/RichMerch is, what it represents, and is the start of a very beautiful venture. The designer knew he was creating a shoe that was both unisex, and able to be dressed Up or Down, & at the same time, blow peoples minds and make them want to genuinely support, as they would a major production shoe. 

The navy blue suede toe adds a classy look & feel to the shoe, while the burgundy leather keeps it rugged and street style. The PonyHair Cheetah print material, adds the style & edginess that turns heads everywhere and separates you from the crowd. The yellow shoelace brings the entire project together, as it goes excellent with the grey suede tongue, creating a sleek, edgy, casual street shoe.

About designer Yd Hendrix

Brandi "Yd Hendrix" dais is a Harlem, NYC born entrepreneur & music artist, who uses her brand "Rich$oul/RichMerch", to spread creativity, originality, philanthropy and inspiration to the people of her community and communities alike. After a few years of studying marketing, branding and the ins & outs of business, YD decided that it was time to build a brand of her own.