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THE BRAND NEW LAB LANDS ON ESQUIRE MAGAZINE

  • The Brand New Lab
  • PR Boost
  • Esquire
  • International Media
  • AliveShoes

Takahiro Kozuki created The Brand New Lab brand, an incredible limited edition sneaker design, which was published on Esquire magazine. 

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team.

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines and to other important influencers.

The Brand New Lab brand appeared all over Esquire's website

Photos of the designs were the background for the style, design, news sections of the fashion magazine.

Specific banner featuring the shoes’ design appeared in the most important articles.

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About the brand and style of The Brand New Lab


THE BRAND NEW LAB is a laboratory for models. An adult who seems to be a model but is independent and active This is our concept. We believe that we will maximize their appeal by exploring minimal and luxury products. Product is something that takes advantage of individuality. The design was made with the utmost styling in mind, taking full advantage of the leather texture.

About the man behind the brand: Takahiro Kozuki


I was born in1988.when i was young i lived in bergie. it was very good expeiliense for my life. when i was 20 i was enter the fashion school .i was try to be fashion designe.but i didn't focus on my dream. in2018,i met good partner,and 2019 we started new project.and i never forgot i lost the chance when i go to fashion school.so now i grow up. i thought this is time to try again to be designer.