• VC Protokind 1.0
  • PR Boost
  • Harper's Bazaar
  • International Media
  • AliveShoes

VC Protokind 1.0 shoe by Paul Cabellon were recently published in the online version of Harper's Bazaar magazine.

A worldwide leader in women’s fashion & lifestyle. It's another important goal reached by the AliveShoes PR Boost team, that has the aim connect the best designers on the AliveShoes platform with the most important media in international fashion and the most popular influence.

VC Protokind 1.0 appeared all over Harper's Bazaar website for an entire week

Photographic material and banners were published on the fashion magazine.

Photos of the design were the background for all sections of the online magazine.

Specific banners featuring the shoes’ design appeared in the most important articles of the week.

The weeklong appearances provided great visibility for the brand.


About the brand and style of VC Protokind 1.0

The style of our sneakers emanates from our values. The ProtoKinds are straightforward and clean with a white upper, black-soled series of sneakers influenced by the idea that darkness is below us. It's a deliberate shift away from standard "jcpenney" black top, white bottom color ways that you can find anywhere else. The red highlights up top signify the passion and love our members have for solving the world's tough problems. The "1.0s" are the first of our sneakers to hit the street and folks who purchase these become charter members of Virtuous Circle. The suede is cushion soft - like wearing slippers. Imagine a Converse Chuck, but with consistent stitching and a padded feel. The red laces and tongue catch peoples' eyes. "What are those?" is a common conversation starter when I'm rockin' these around town.

An Idea and a Design by Paul Cabellon

My love of sneakers goes way back to middle and high school when the first Air Jordans and Agassi's were hitting the streets. I was a skater and a tennis player with a healthy mix of Public Enemy and Metallica pumping through my Walkman. The golden era of 90's hip hop and celebrity sneaker endorsements influenced my stylistic sensibilities, so flipping between Nike's for court work and either Vision Street Wear or Vans for shredding the streets of D.C. I'm a career communications and marketing executive, turned sneaker company founder. I've helped sell fighter jets in the defense industry and have worked with all sorts of Silicon Valley tech startups and enterprise corporations, telling their stories. Somewhere in the middle of all that I picked up a master's degree in communications from Johns Hopkins University and a marketing certificate from the Booth Business School at the University of Chicago. All the while my love for sneakers and streetwear never faded.