Girl in the Matrix
Hella Dap is a premium footwear brand that seamlessly bridges the gap between runway luxury and streetwear culture. Specializing in exclusive custom designs, the brand crafts high-end sneakers handmade with authentic Italian leather. With a distinct aesthetic rooted in "neon-noir," 80s arcade culture, and synthwave design, Hella Dap transforms retro-futuristic sci-fi concepts into wearable art. It is a brand built for those who appreciate high-end craftsmanship, independent culture, and bold visual storytelling.
The feature edition
An amazing limited edition and unique design
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Girl In The Matrix
Velcro wedge sneaker
Made in Italy
This feminine but sporty wedge sneaker is made from Italian materials, featuring padded straps, sporty perforations, and a 7-cm (2
Authentic Italian manufacturing
Each design is meticulously constructed by a skilled network of selected Italian artisans, there are no finer hands in the field. The handcrafting and the materials, are state-of-the-art.
Permanent collection
The Captain Analog shoe collection is a premium line of custom luxury sneakers handmade from authentic Italian leather. Rooted in a retro-futuristic, "neon-noir" aesthetic, the collection draws direct inspiration from 80s underground comix, arcade culture, and synthwave design. Each release bridges the gap between runway luxury and streetwear culture, serving as a high-end visual extension of a distinct, sci-fi creative universe
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About Andre Cleveland
Dre Tek 20 is a certified Italian footwear designer who bridges the gap between runway luxury and streetwear culture. Specializing in premium, bespoke shoe design, they craft exclusive footwear handmade from authentic Italian leather.
Infusing their work with a distinct "neon-noir" and retro-futuristic aesthetic, Dre Tek 20 draws heavy inspiration from 80s underground comix, arcade culture, and synthwave design. Their footwear serves as a high-end, visual extension of immersive sci-fi worlds, transforming rich storytelling into wearable luxury art.
