Virtuous Circle

Virtuous Circle is a new socially innovative company disrupting sneaker culture by providing retail products and experiences that finance private and public humanitarian projects worldwide. Our startup team is currently working on designs that give membership-driven access to wearable-enabled retail products. Follow us on IG @virtuouscircleproject for updates.

Made in Italy
Virtuous Circle by Paul Cabellon

The feature drop

Available to pre-order for 30 days


#BLM X VC Blk Gum

Classic skater
Made in Italy
A classic skaters style low-top sneaker, with the logo on the tongue

Available for pre-order for 30 days


Authentic Italian manufacturing

Each design is meticulously constructed by a skilled network of selected Italian artisans, there are no finer hands in the field. The handcrafting and the materials, are state-of-the-art.


Permanent collection

Welcome to the VC ProtoKind Series. In addition to getting a killer set of limited edition Italian Leather VC kicks -- since all VC ProtoKind profits will serve as part of the seed funding to offset costs for launching the first members-only line of sneakers -- everyone who purchases the ProtoKind Series will automatically receive membership* into VC. *Small writing: Once VC officially launches our custom line, you have 3 months to solidify your membership for life. More to come - follow us on IG @virtuouscircleproject for updates!

Custom crafted
Made in Italy

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