Country Manager: USA

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  • USA
  • Full time
  • Sales & marketing
  • Mid - Senior

About AliveShoes

AliveShoes is a fashion-tech platform empowering creators and businesses across the globe to design, manufacture, purchase, and sell high-quality, custom-made Italian footwear, fashion items, and accessories. Our thriving international community consists of over 100,000 creators, brands, and companies, who utilise our tools daily to bring their innovative products to life.

Our design and production facilities are based in Italy, in the biggest and most prestigious shoe design and development cluster in the world called The Shoe Valley (Located in Le Marche, Italy).

We are a team of 28+ people working from Italy, UAE, USA, The Netherlands. We boost diverse backgrounds ranging from Tech to Fashion to business operations. We have investors from The Netherlands, Switzerland, Italy and Germany.

We are leading the biggest revolution in the footwear and fashion/accessories industry of the last 20 years. Joining us means to be at the upfront avant-garde of fashion-tech.

Job Description

As the Country Manager of USA, you will serve as the primary representative and point of contact for the company in the region, attracting American creators and businesses to the platform, and providing them with support throughout their journey with AliveShoes.

Initially, your responsibilities will include managing customer service, B2C sales and marketing, and B2B sales and marketing. As the role progresses, you will build a team to assist you in these operations.

Key responsibilities include:

Localizing the platform for the American market
Handling customer service inquiries from American designers and customers
Engaging with fashion-conscious creators, aspiring fashion designers, and influencers through social media and local events
Managing the advertising budget for the region and collaborating with agencies to execute online marketing campaigns to attract local creators
Developing B2B sales and business relationships with corporations, startups, fashion companies, designers, event organizers, clubs, non-profits, universities, and organizations seeking exceptional custom products
Establishing strategic partnerships with media outlets, VIPs, influencers, and distributors to expand the platform's reach and attract new designers

Based in USA, this role may require international travel to meet with the team.


You possess at least 5 years of experience in a relevant role within e-commerce, sales, marketing, or business development. While experience in the fashion industry is a plus, it is not mandatory.

You exhibit entrepreneurial spirit, are capable of managing complex tasks independently, and bring ambition and energy to your work. As a hands-on individual, you are comfortable wearing multiple hats when necessary.

Your fluency in English both spoken and written, is essential, while proficiency in Italian is a bonus.

You have an extensive network to tap into for B2C, B2B, and recruitment purposes.

Your enthusiasm for fashion-tech, design, and merchandising is evident.

You excel in sales and building meaningful connections across various media, empowering and engaging people in the process.

As a data-driven individual, you enjoy measuring results, optimizing processes, and maintaining a business-oriented mindset while striving to achieve ambitious goals.

Familiarity with technology is essential, as you should understand the intricacies and workflows of a digital product, be able to use team communication tools, online chat tools, newsletter tools, CRM tools, dashboards, and analytics tools.

You are not a typical 9-5 office worker. You seek growth, ambitious goals, international collaboration, and the opportunity to work on the go with a fully committed, all-in approach.

Embracing challenging tasks and collaborating with startups and talented individuals energizes and motivates you.

You love difficult challenges and you are stimulated to work with startups and talented people.


We typically interview 15-20% of applicants. If we find a suitable match, we will contact you within a week.

The selection process consists of two stages:

An initial call
A two-day immersive work experience with our team
At the end of the two days, we will inform you if you have been selected for the trial period.

The hiring process is divided into two phases: a 3-month trial period, followed by a 1 to 3-year contract upon successful completion of the trial.

As the Country Manager of USA, you will be rewarded in various ways:

A competitive monthly base salary
A fixed percentage bonus based on all sales generated in America
Company stock with a 3-year vesting period (awarded after the trial)
Reimbursement for all work-related travel expenses
You will be based in USA, with potential international travel opportunities to meet the team.


AliveShoes is a startup, that means we go fast, we don't follow the standard rules we are hands-on and we do lots of extra job. We look for exceptional people with plenty of energy, lot's of ambition that strive for excellence. If you want to start an amazing journey in the fashion-technology industry, grow fast and learn a lot in just a few months, give this application your best shot.

Apply for this position REQUIRED *