• Life Of Riley
  • Brand Boost
  • AliveShoes
  • Joseph Dunn

Life Of Riley is a brand boost capsule collection exclusively made with designer Joseph Dunn, upon reaching 50+ sales through the main AliveShoes platform.

Brand boost lets you create a new capsule collection starting from your own sketches; it also includes a professional photoshoot and a set-up of an independent e-shop dedicated to the collection.

Joseph Dunn, living in Atlanta. A multi-faceted artist and designer: shoes, clothing, competition, personal expression, and image.

Your main goal is to inspire people with authentic products and passionate design.

Life of Riley means living the easy life, a comfortable, and thoroughly enjoyable way of living. It is an existence marked by luxury and a carefree attitude!

The capsule collection is made by a unique sneaker design, it perfectly combines aesthetics and functionality.

LIfe of Riley collection is crafted in Italy with high quality materials and is characterized by a sleek profile and bold signature letters stitched on the side. Amazing Italian materials and craftsmanship combined with a bold and one of a kind look.

Each design is meticulously constructed by a skilled network of selected Italian artisans, there are no finer hands in the field. Shoes were made in our Artisan shops with extreme care and perfect crafting.


The "Brand Boost" took about 6 weeks to complete:

In a first phase the designer went from sketching, moodboarding and defining marketing/branding details with us up until the creation of the final prototypes, carefully made by the AliveShoes Footwear team. In a second phase a complete professional photoshoot was realized with our photography team; and finally a fully-functional independent branded shop page was launched:

Get to 50 total sales and benefit of the Brand Boost FOR FREE

Reach 50 total sales with your custom shoes and access our elite shoe development network in Italy for a boost in branding, design and marketing. Develop an entire capsule collection based on your sketches and ideas. Create a completely independent and stunning e-commerce presence separate from AliveShoes main platform. Further develop your line's branding, image and photography, and showcase to our international partners.