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BLUE ONYX SHOES FEATURED ON ELLE MAGAZINE

  • Blue Onyx
  • PR Boost
  • ELLE
  • International Media
  • AliveShoes

Blue Onyx shoe line, by Kahmeel Callahan, led to an appearance on Elle magazine, an undisputed leader woman's fashion. Elle is a French magazine founded by Pierre Lazareff and his wife Hélène Gordon-Lazareff in 1945.

The creativity behind the brand focuses on Art, style, and uniqueness. 

The feature on Elle magazine is another great achievement for the AliveShoes PR Boost team.

Blue Onyx shoes appeared all over Elle's website for an entire week

Photographic material and banners have been published on Elle magazine, considered one of the most prestigious magazines in the woman's fashion world.

Photos from the brand’s designer were the background for all sections of the online magazine.

Specific banners featuring the shoes’ design appeared in the most important articles of the week.

The weeklong appearances provided great visibility for the brand.

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About the brand and style of Blue Onyx collection


NIC|COLE shoe line was birthed from my desire to leave a legacy for my two children. NIC comes from the first three letters of my son’s middle name while COLE comes from the last four letters of my daughter’s middle name. Blue Onyx design is special because it represents my love for the stone and was inspired by a picture of a beautiful Blue Onyx in a tribal stone with a blue base.

About the Kahmeel Callahan


Kahmeel Callahan, Born in Brooklyn, New York, of West Indian descent, design and innovation are a part of Kahmeel’s DNA. She always has been fashion forward, but Kahmeel’s talent for design was first recognized through art illustrations and cartoon drawings. It evolved to clothing when she learned to use a sewing machine while studying Business Management and Merchandising and Fashion Design. However, her spark for design fully ignited through her work at a boutique. The experience Kahmeel gained working intimately with customers, traveling to NY as a buyer, training, merchandising and leaving a fashion imprint in client’s lives was exhilarating. Though she has many roles, Kahmeel most identifies as a wife, mother and worshipper who enjoys creating, motivating and inspiring.