• BOFINY Footwear
  • PR Boost
  • GQ
  • International Media
  • AliveShoes

The BOFINY Footwear brand was recently featured on GQ, one of the most prestigious fashion magazines in the world.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team. 

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines and to other important influencers.

The BOFINY Footwear brand appeared on the GQ website for a week

Photos created by the brand were the background for the fashion, lifestyle and news sections of the online magazine.

Specific banner featuring the design appeared in the week’s most important articles.

In the magazine’s main sections, there were vertical banners featuring the brand and the shoe photos.


About the brand and style of BOFINY Footwear

BOFINY Footwear is the sub-brand that Marcel established as the shoe-specific segment of his Bona Fide New Yorker NYC brand. It is the avenue via which he features in his line footwear of his design for folks like him who not only limit their purchases to products of superior quality and value, but also favor that “Old School flavor.” BOFINY Footwear's initial offering is blast-from-the-past retro look sneakers that harken back to the 80s. Conceived in NYC and handcrafted by master craftsmen in Italy, each pair is one-of-a-kind, combining artisanal traditions, unparalleled quality and exquisite style for a product that’s perfectly Italian, while also distinctly American. To suit up in style the next time you take to the court or complete an awesome streetwear/athleisure outfit in which to get your stroll on with cut in your strut, dip in your hip and glide in your stride.

About the man behind the brand: Marcel

Marcel is a Bronx born and bred innovator, technologist and entrepreneur. A former model, MIT alumnus with a degree in Electrical Engineering and certified Touch For Health instructor, he is the founder/CEO of The Value Engineering Alliance, owner of Elements Of Style, LLC and creator of NYC Wear and Gear ( ), a merchandise line that consists of gift items, garments and accessories, on some of which the distinctive trademarked logo of the line's Bona Fide New Yorker NYC lifestyle brand is featured. The line targets New Yorkers and others who possess and are inclined to exhibit style and/or attitude. Closely allied with FIT alumni and technologists focused on fashion related innovation, look for Marcel and his associates to in the future introduce products that feature wearable electronics, exploit the special attributes of high tech materials and via the use of innovative patented technology and a facilitating process provide custom tailored level, superb fit garments that require no tailor visits.