• Covid2020
  • PR Boost
  • GQ
  • International Media
  • AliveShoes

C0VID2020 brand was recently featured on GQ, one of the most prestigious fashion magazines in the world.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team. 

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines and to other important influencers.

C0VID2020 brand appeared on the GQ website for a week

Photos created by the brand were the background for the fashion, lifestyle and news sections of the online magazine.

Specific banner featuring the design appeared in the week’s most important articles.

In the magazine’s main sections, there were vertical banners featuring the brand and the shoe photos.


About the brand and style of COVID2020

COVID2020 is a Traditional tennis shoe featuring derby-type lacing and embossed leather details. The custom logo tag placed on the tongue makes the design clean and neat. A timeless must- have. In the great words of Dj Khaled (Another one), 2020 has been one of the most challenging years we've ever had to bear. In some ways it was eye opening and heartbreaking and in other ways it taught us to be more proactive. The designer decided, during the quarantine at home with the family, to create a design that eliminated the negative and transformed it into something beautiful but positive. With all the hard work, focus and dedication, COVID2020 has arrived. With this name there has been some hesitation due to the devastation it has brought to many families and individuals. Thanks to all of his supporters who continue to support him and remind him to never stop believing in himself.

About the man behind the brand: Horace Graham

Horace Graham dreams in color. His passion for design was rooted in the parish where he was born, Montego Bay Jamaica, where lush greenery, tropical beaches and mountain bays shaped his sense of creativity. It is here that as a boy he first experimented with drawing, the mixing of colors and the meaning of motifs. His dream was born and a journey began. He designed with purpose and commitment, contemplating the potential of every shape, color, texture and pattern held for the shoe and apparel ideas within him. Driven further by personally obtaining US citizenship for his mother, brother, sister and son, he launched his own design line to share his ideas of him with the rest of the world.