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CARNEGIE'S CRAFT BRAND LANDS ON GQ MAGAZINE

  • Carnegie's Craft
  • PR Boost
  • GQ
  • International Media
  • AliveShoes

Chassica Griffin realized his dream of making a Carnegie's Craft shoe brand, which was published on GQ magazine for a whole week.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team.

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines and to other important influencers.

The Carnegie's Craft brand appeared on the GQ website for a week

Photos created by the brand were the background for the fashion, lifestyle and news sections of the online magazine. 

Specific banner featuring the design appeared in the week’s most important articles.

In the magazine’s main sections, there were vertical banners featuring the brand and the shoe photos.

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About the brand and style of Carnegie's Craft


Working within the funeral home industry I heard many men complain about the dress shoe. I noticed they were always plain with no color. So, I designed a comfortable tennis that can be worn as a dress shoe as well, Carnegie's Craft. They are wide at the toe which allows your toes to spread as you bend, lift and move swiftly as you serve the families. The shoe being fully crafted with Italian leather makes it a durable long lasting shoe. My clients are so happy with my colors and designs.

About the man behind the brand: Chassica Griffin


My name is Chassica Carnegie. I was raised as a military brat. While Traveling the world I had Big Dreams to be an entertainer. After my father's injury we moved back to his hometown Raleigh, Florida in the USA. I love that I can share CARNEGIE'S CRAFT with the world. Working in the funeral home industry you always wear suits. I picked this style because we need to be comfortable working such long hours but fashionable at the same time. We would always want to wear bright colors but when it came to the shoe it got complicated. I decided to design a sporty activity shoe but could be worn with suits but added a little sauce with vibrant colors. I want to set up an organization that give grants with a percentage of the profits to help Teens find their Craft. This is my Goal for my Brand.