COOL PRODUCT PHOTOS, THE SECRET TO DRIVE SALES IN TODAY'S DIGITAL WORLD

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Selling shoes online could be your next road to success! Of course, we do not guarantee that it will be a walk, nor that it will be a path free of obstacles, second thoughts and hesitations. However, if well implemented and well managed, this strategy could really be what will allow you to "change", and to start and run a profitable and sustainable business in the long term.

To make the shoes eye-catching, you need to present them in the right way, starting with the photographs.

For smartphone users, the first step is to clean the camera. It will seem trivial, but any halos and fingerprints on the lens do not help to obtain an optimal result.

The second (essential) step is to prepare the background. Better that it is white and uniform, to make the most of natural light. If, on the other hand, luck is not on your side and rainy days are ahead, place two lamps on the sides of the product: the important thing is that they remain outside the frame.

Once you have built the perfect set, you have to prepare the shoe, making the most of it, in this case it is not child's play. The ideal is to place them on a table, on a bedside table or on a nice light floor, but even in this case some attention is needed. The shoes, of course, must be clean and it is a good idea to also publish a shot of the soles, to ensure that any buyer can see them at 360 degrees. Whatever the object for sale, it is always better to have one more photo than one less, including those of the details, such as any logos, labels and processing details.

Consumers can't touch your product and can't try it on, so... how can you sell shoes online and meet these needs at the same time? When it comes to such a personal product like shoes, images matter a lot, which is why it is important to provide high definition images, as even details that are only visible up close may be able to convince the user or not. to proceed with the purchase. Furthermore, the ideal is to offer as many photos as possible that also give an idea of ​​what the shoe actually looks like and what style it can “accompany”.

In addition to the main photo, “neutral”, on a white background, it is possible to insert other multimedia elements such as 360-degree images, demonstration videos, high-resolution images with zoom, and so on. Remember to include photographs of the shoe from all angles, images with shoes worn on someone's feet, images of the shoes with the various color options available, and so on.

There are 6 basic steps to consider for fanatic product photos:

1 - PLAN YOUR SHOTS

2 - STUDY THE LIGHTING

3 - CHOOSE THE RIGHT PERSPECTIVE

4 - DO NOT OVERLOOK THE DETAILS

5 - PAY ATTENTION TO COLOR

6 - DEDICATE TIME FOR POST-PRODUCTION

It places great emphasis on this element which, online, can often make the difference between a user experience that leads to sales, and a failed user experience.