CRAFTSMANSHIP, THE NEW COOLNESS

• craftsmanship
• handmade
• coollness
• manual skills

Over the years many projects have been developed to bring young people to handmade. For a long time it was thought that it was an outdated profession, today instead in this virtual and immaterial world in which we rushed back to make professions that have a contact and a human touch is very healthy, as well as absolutely cool.

When passion is transformed into a real profession, the first point to consider is the craftsman, the result of experience, excellence, will, commitment and attention to detail.

By craftsmanship we mean the particular manufacture and/or production of everything that has not been industrially produced and that has instead been realized with work mainly, if not exclusively manual, by artisans. The oldest meaning of craftsmanship alludes to a real form of art.

Manual skills and craftsmanship are not only translated into the quality of raw materials and work done, but are also synonymous with originality, or uniqueness, and attention to detail, for aesthetic standards far from those imposed by large industry. Craftsmanship, in this perspective, can also be synonymous with luxury and absolutely cool.

The manual skills  and craftsmanship "made in Italy" encompasses all the beauty of our products, our culture, our identity.

And these are in fact the peculiarities of a craftsman with a capital A, who must be directly responsible for the choice and purchase of raw materials, through the collaboration with the best suppliers, selected on the basis of the highest quality, reliability and innovation of materials.

The high skills of the protagonists and the specialization in the different production phases make the difference. It’s essential to provide active and constant support, with rigorous and continuous quality controls, which are implemented in the different stages of processing.