• Game Changer
  • PR Boost
  • Harper's Bazaar
  • International Media
  • AliveShoes

Game Changer shoe by Horace Graham were recently published in the online version of Harper's Bazaar magazine. A worldwide leader in women’s fashion & lifestyle.

It's another important goal reached by the AliveShoes PR Boost team, that has the aim connect the best designers on the AliveShoes platform with the most important media in international fashion and the most popular influencers.

Game Changer appeared all over Harper's Bazaar website for an entire week

Photographic material and banners were published on the fashion magazine.

Photos of the design were the background for all sections of the online magazine.

Specific banners featuring the shoes’ design appeared in the most important articles of the week.The weeklong appearances provided great visibility for the brand.


About the brand and style of Game Changer

Game Changer design (Changing the Game) is a brand new design for this classic basketball sneaker. The logo is featured on the side of the shoe, surrounded by leather inserts. This shoe is made of Italian canvas, with details in genuine Italian calf leather, natural cotton laces and metal reinforced eyelets. Changing the game is a touch of my own fashion, sporty, trendy and elegant. I chose the colors and design specifically for the liking of my customers. I decided to work on this shoe line because I am currently in the promotional phase of my clothing line.This shoe line not only represents me personally but the hardship I have been through in my life.

An Idea and a Design by Horace Graham

My name is Horace Graham Jr. I was born and raised in Jamaica, in the parish of St James, Montego Bay. I later relocated to New York, United States at the age of 25. Designing was always my passion. With that being said, I studied Art and was great at it. At the age of 19, I decided to discontinue school to be able to get a job to sustain the needs of my immediate family which included my mother, two brothers and one sister. At this point, my education, dreams and goals were put on hold. However, I did not give up. Fast forward to one year later, a friend of mine referred me to an amazing resort In Montego Bay, Toby`s Resort. Next, I got the opportunity to join the US work program where I relocated to Colorado Springs. I worked there for two seasons. After every season, I would return to Toby`s Resort .and I would always have a job. Again, I did not give up, In 2010, I relocated to New York which put me one step closer to becoming a designer, however, taking care of my family was still must. Months later, I was able to see my first promo shirt with my logo on it. After this, I discovered Alive Shoes. This site allows me to design a shoe line. Of course, I decided to go for it. I receive great feedback daily which of course reminds me of all the hard work I do. Changing the game is my motto and motivation speech.