• GRAIL'$
  • PR Boost
  • Vanity Fair
  • AliveShoes

GRAIL'$ brand by Booji Italy was recently featured on Vanity Fair, the most prestigious fashion magazine in the world.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team. 

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines and the most popular influencers.

GRAIL'$  has appeared in Vanity Fair's newsletters

The newsletter was sent to thousands of Vanity Fair readers, all passionate about fashion, lifestyle and new trends.

GRAIL'$ 's sneakers were featured at full page and as the main and only content of the newsletter.

Indeed great visibility for the brand and for the specific design.


About the GRAIL'$ brand

Our hottest, highest quality, limited edition & handcrafted shoes, made by italian craftsmen with italian leathers to be simple & rugged, yet stylish with swag. They're that one pair that everyone saw, and now they wished that  they had. The GRAIL'$ collection by Booji, Italy. BOOJI ITALY™ has single-handedly created the perfect balance between the high end, premium quality, designer fashion, luxury brands and the mainly sports inspired basketball, tennis, & skateboard style of kix that represent the best of the sneaker collecting communities favorites, and they have merged the two, to emerge as the hottest new high-end designer sneaker brand of 2019.

An idea and design created by Booji Italy

Introducing Danny Ritz (A.K.A. Daniel Ritter), a dedicated husband and loving father of seven (7) amazing and absolutely gorgeous children, and the CEO, lead designer, and sole creator (pun intended) of BOOJI ::: ITALY. We were lucky to get a moment of this mountain of a man's time (he's built like Kingpin - 6'4" 320lbs) to talk with us. He is so busy and rarely has but a minute to spare most days because he does ALL OF IT, literally, by himself. From the concepts, to the designs, to the video commercials and their voice overs and music, to the social media and all of the back office, business, and admin stuff... aside from manufacturing and shipping his shoes and products HE DOES IT ALL! Mr. Ritter, a longtime resident of Las Vegas, NV, says that life rarely gives him, or anyone around his home".