H.I.M. EDITION SHOE BRAND ON ICON-EL PAIS MAGAZINE

  • H.I.M. EDITION
  • PR Boost
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  • El Pais
  • International Media
  • AliveShoes

H.I.M. EDITION brand by Secundino Martinez appeared on ICON-ELPAIS magazine, the n.1 men's magazine for the spanish-speaking community in the world.

The feature on ICON-ELPAIS is another great achievement for the AliveShoes PR Boost team, whose goal is to bring our designers’ shoes to the attention of international magazines.

H.I.M. EDITION shoe brand appeared all over ICON-EL PAIS magazine

Photographic material and banners have been published on ICON magazine, considered one of the most prestigious magazines in the men's fashion world.

Photos from the brand’s designer were the background for all sections of the online magazine.

Specific banners featuring the shoes’ design appeared in the most important articles of the week.

The weeklong appearances provided great visibility for the brand.

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About H.I.M. EDITION shoe brand


GrOOves H.I.M. EDITION limited edition sneaker is a design that pays homage to the Rasta livity and to His Imperial Majesty Haile Selassie I. This limited edition design guarantees you will stand out in any crowd. GrOOves H.I.M EDITION sneakers is a design that blends canary yellow leather with serpentine green and Santa Claus red suede. With matching logo colors, this design truly stands out. As this design is meant to pay homage to reggae music and H.I.M Haile Selassie I inside each tongue you will find a quote by H.I.M. Each pair arrives in a completely custom and top-quality collector’s edition packaging featuring amazing print quality, handmade Italian construction and a solid magnetic clip. This design piece adds great value to an already exclusive pair of custom made shoes. "With every step forward, keep groovin' to the riddim."

About the Secundino Martinez


Born and raised in Brooklyn NY, Secundino Martinez has always been a creative visionary. A natural entrepreneur, he has endured and overcome countless hardships throughout his entire life. Surviving life on the cold streets of NYC for decades before relocating to the outskirts of historic Woodstock, NY, three years ago, he founded his own concert and event promotion company, Jah Love Entertainment. He now dedicates his time doing shows for non-for-profit organizations and to benefit those less fortunate than himself. Secundino credits reggae music as being his source of both inspiration and resilience throughout the course of his life. Born with a natural eye for all things beautiful, his progression from the music industry to fashion design was a seamless one. His passion and zest for life are both evidently expressed and felt, be it through his lively reggae events or his unique footwear designs.