HITSQUAD BRAND LANDS ON EL PAÍS - ICON

  • Icon
  • EL PAÍS
  • PR Boost
  • Hitsquad
  • International Media
  • AliveShoes

Philip "tiptoe" Polite created the Hitsquad brand, an incredible limited edition sneaker design, which was published on  EL PAÍS - ICON the n.1 men's magazine for the spanish-speaking community in the world.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team. Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines and to other important influencers.

The Hitsquad brand appeared all over ICON's website.

Photos of the designs were the background for the style, design, news sections of the fashion magazine.

Specific banner featuring the shoes’ design appeared in the most important articles.

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About the brand and style of Hitsquad


Hitsquad is designed with nonconformist in mind. Rebels of mind, body and spirit. The black and white signify the controls of society.While the red speaks to the passion in our hearts. The fire that drives us to be successful.

Hitsquad is a beautiful blend of urban street style wear with a sense of pageantry. All the shoes are handmade by master Italian craftsman from pristine Italian leather. Each designer pair is a one-of-a-kind, combining handcrafting tradition, quality and modern style.

About the man behind the brand: Philip "tiptoe" Polite


Phillip is a Air Force and Army veteran turned comedic actor and artist. Born in Brooklyn to a NYC firefighter and evangelist mother. Phillip grew up in Jacksonville Florida and later served his country overseas in Germany and Iraq. He is a father of two. A thought provoking philosopher at heart. He enjoys Poker, boxing and spades games.

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AliveShoes gives talented and creative people all over the world the professional resources to design their own custom shoes and launch a shoe line from scratch. We take care of all production and logistics from Le Marche, Italy, the most exclusive and prestigious shoemaking district in the world.
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AliveShoes gives talented and creative people all over the world the professional resources to design their own custom shoes and launch a shoe line from scratch. We take care of all production and logistics from Le Marche, Italy, the most exclusive and prestigious shoemaking district in the world.
APPLY NOW