• JC272
  • PR Boost
  • Esquire
  • International Media
  • AliveShoes

William Cotton Jr created JC272 brand, an incredible limited edition sneaker design, which was published on Esquire magazine.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team.

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines.

JC272 appeared all over Esquire's website

Photos of the designs were the background for the style, design, news sections of the fashion magazine.

Specific banner featuring the shoes’ design appeared in the most important articles.


About the brand and style of JC272

The True Apparel shoe JC272 was actually designed and dedicated to my father who is a great man and my idol and I thank God for him and my Mom, My dad has always been a sharp dresser and his shoe game has always been on point so I wanted to make an exotic looking shoe with a casual touch where you can wear them with a suit or a nice pair of jeans and I believe I achieved that goal. The JC272 has the crocodile print design in brown with the casual touch of the white sole.

About the man behind the brand: William Cotton Jr

William Cotton Jr., is first and foremost a Man of God. Raised by loving and supportive parents who helped him become the man he is. This foundation gave him the strength to preserve through some challenging times which helped him stay on mission and when necessary, change course. All the while Staying True to who he is. Cotton , as he's affectionally called by his friends is a strong personality, sometimes the life of the party, and entrepreneur, a loyal husband, father, and friend.