• Lookin' Sweet
  • PR Boost
  • Esquire
  • International Media
  • AliveShoes

West Ford created Lookin' Sweet brand, an incredible limited edition sneaker design, which was published on Esquire magazine.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team.

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines.

Lookin' Sweet appeared all over Esquire's website

Photos of the designs were the background for the style, design, news sections of the fashion magazine.

Specific banner featuring the shoes’ design appeared in the most important articles.


About the brand and style of Lookin' Sweet

Lookin' Sweet ( Ves Dulce) is the ideal shoe for every occasion. They are precisely designed to fit the casual, formal and even sport wardrobe choice of the day. This brand prides itself in the production of a comfortable, yet artistic, shoe collection beginning with the initial Lookin' Sweet design. The color combination displayed with this shoe is absolutely infectious! Our objective is focused around creating year-round, all-season appropriate, stylish designer walking shoes. It is comprised of a comfortable sporty black sole, which leads into an artful presentation of red-skin, cream, tan and black leather with the Lookin' Sweet logo on the side. The tsunami wave on the inside of the tongue signifies a new wave in fashion, that you just wouldn't want to miss!

About the man behind the brand: West Ford

As a Native of our Nation's Capital, I was born and raised in the District of Columbia. With so many diverse creative minds in such an eclectic city, I was influenced at a young age to learn, perfect and display my creative attributes. With inspiration all around me, I first began expressing my creativity through music; which I still have a strong passion for to this day. You can find some of my musical works and visuals on YouTube under the channel named FatWesttheEnt. I have always had a distinct taste for fashion, and it wasn't until the exceptional platform of Alive Shoes that I was able to truly see another passion of mines that burned just as bright, if not brighter. That passion was for designing creative, eye-catching, and comfortable shoes that can be worn by men and women all over the globe. At the age of 30, I have a 4-year old son, who is the light of my life, and I hope that Daddy's creativity sparks the same level of creativity, or greater, in him as he grows older.