• Mi casa
  • PR Boost
  • ELLE
  • International Media
  • AliveShoes

Mi casa shoe line, by Frederick White, led to an appearance on Elle magazine, an undisputed leader woman's fashion. Elle is a French magazine founded by Pierre Lazareff and his wife Hélène Gordon-Lazareff in 1945.

The creativity behind the brand focuses on Art, style, and uniqueness. 

The feature on Elle magazine is another great achievement for the AliveShoes PR Boost team.

Mi casa shoes appeared all over Elle's website for an entire week

Photographic material and banners have been published on Elle magazine, considered one of the most prestigious magazines in the woman's fashion world.

Photos from the brand’s designer were the background for all sections of the online magazine.

Specific banners featuring the shoes’ design appeared in the most important articles of the week.The weeklong appearances provided great visibility for the brand.


About the brand and style of Mi casa collection

Mi casa is a unisex sandal that everyone is welcome to enjoy, very comfortable and has a unique style with a brilliant combination of colours. Mi casa is exotic, luxury footwear that compliments couples but gives the average being the feeling and comfort of being right at home....Mi casa.

About the Frederick White

I was born 1979 in Paris,Tennessee.In 1980 my family and I moved to Atmore, Alabama where i was raised and spent most of my life before relocating back to Paris,Tennessee in 2015. My family and I did a lot of traveling when I was young and I always noticed the difference in fashion in each place we visited. I would often find myself mixing fashions together from what I saw creating my own style. At that point I always wish I could design my own clothes, shoes, and other fashionable items, but never thought I would get that chance so designing Mi casa was a big opportunity for me.