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MIDNIGHT BRAND ON ICON MAGAZINE

  • Midnight
  • PR Boost
  • ICON
  • El Pais
  • International Media
  • AliveShoes

Midnight Shoes appeared on ICON-ELPAIS magazine, the n.1 men's magazine for the spanish-speaking community in the world.

The creativity behind the brand focuses on true linearity, style, and uniqueness. 

The feature on ICON-ELPAIS is another great achievement for the AliveShoes PR Boost team, whose goal is to bring our designers’ shoes to the attention of international magazines.

Midnight brand appeared all over ICON-EL PAIS magazine

Photographic material and banners have been published on ICON magazine, considered one of the most prestigious magazines in the men's fashion world.

Photos from the brand’s designer were the background for all sections of the online magazine.

Specific banners featuring the shoes’ design appeared in the most important articles of the week.The weeklong appearances provided great visibility for the brand.

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About Midnight brand


Midnight was founded in 2017 on the East Coast. We also launched our Sphynx Line, featuring various abstract cartoon prints, in the brightest colors possible. Sphnyx has been featured in various fashion photo shoots and music videos. Our footwear is a perfect partner for our apparel. Loud yet understated. We want people to look down at their gear and get a bold reminder, “You got this.” Our slogan is “Cry Gold, Sweat Diamonds, Bleed Neon, Be You." These 80’s style basketball shoes were inspired by the phenomenon of the Midnight Sun. Smooth shark & caviar suede, lined with matte black leather that reflects just the perfect amount of light. The midnight blue laces flow effortlessly through its gold eyelets, making the whole design pop. Of course, the stitching around the sole is midnight blue, a necessary detail to bring the whole design together.

About the Sacha Raeburn


Sacha was born in South Africa in 1979. Her parents taught her to be relentless, to stand up for what is right and never give up. Her Zulu friends taught her to rise up, sing, love, and create happiness when the outside world seems to be collapsing. Her favorite accessory: a Davie Crockett hat, raccoon tail and all. It was part of her every day uniform. Sacha was lucky enough to have parents who are obsessed with Art and traveled to galleries all over the world. As an adult, Sacha's biggest strengths are coloring OUTSIDE the lines, lifting people up and painting the world in the biggest boldest brightest colors possible. “Cry Gold, Sweat Diamonds, Bleed Neon, Be You."-SBS CUSTOM.