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PENNY SHOES FEATURED ON ELLE MAGAZINE

  • Penny
  • PR Boost
  • ELLE
  • International Media
  • AliveShoes

Penny shoe line, by Darlene Barker, led to an appearance on Elle magazine, an undisputed leader woman's fashion. Elle is a French magazine founded by Pierre Lazareff and his wife Hélène Gordon-Lazareff in 1945.

The creativity behind the brand focuses on Art, style, and uniqueness. 

The feature on Elle magazine is another great achievement for the AliveShoes PR Boost team.

Penny shoes appeared all over Elle's website for an entire week

Photographic material and banners have been published on Elle magazine, considered one of the most prestigious magazines in the woman's fashion world.Photos from the brand’s designer were the background for all sections of the online magazine.

Specific banners featuring the shoes’ design appeared in the most important articles of the week.

The weeklong appearances provided great visibility for the brand.

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About the brand and style of Penny collection


Penny sneakers are inspired by the video game character by the same name that we are currently working on for a 2020 release. She is Queen Penelope from Homer's Odyssey in the body of the slave with her memories taken away. In our world she is given choice and the ability to rebuild her life to her liking.

About the Darlene Barker


She is the video game designer, producer, and takes care of all the overall business, product and content strategy for DB Attic Studios, LLC. Professional career experience spanning several years and disciplines from systems to software. She completed a master’s degree in Computer Science from University of Massachusetts. She has always loved shoes and when the opportunity came to design her own, she was excited. Even more so after she realized that she'd never heard of a video game company doing something like this.