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THE PERSONAL BRAND: how personal branding can be powerful and attractive

  • personal branding
  • fashion digital
  • business
  • future fashion

Having a solid Personal Branding strategy is essential to promote your business. Regardless of your product or service, as an entrepreneur or a professional, you must be able to convey the right image of yourself.

The right question to ask is: are you sure that the way you see yourself is the way others see you?

The question is not the sector but the strategy with which you relate to your customers. Empathize with them and share your values.

The growth of the virtual world and digital marketing has created the need to have and maintain an online personality, to differentiate themselves from others. Personal branding is a process by which you define yourself and tell others about it.

A sort of business card, or rather the identity card with which you present yourself on the market.

Clearly outline the characteristics you stand out for and bring them in real life in front of your audience. It is the telling of your story and what people say about you even when you are not there.

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Your brand is your essence


It represents your values, your ideas, and your image among all the others. It is made up of your strengths (skills, competencies, knowledge, etc.) and your weaknesses. It's all your characteristics that make you exactly who you are, that uniquely distinguish you, and that differentiates you from others. Developing yourself from who you are now to what you want to become is also part of your branding. This is why I said it is a process because your brand evolves with you.

People invest and buy from other people


The goal is to attract people, your customers, who feel represented by your brand and who share your values. An example is Giorgio Armani, who uses his name as a leader. People invest and buy from other people, not companies. Take your place in the market, making yourself recognized and influencing the purchasing choices of consumers. Get approval from customers and defend your reputation over time.