• Platonic
  • PR Boost
  • AD
  • International Media
  • AliveShoes

Platonic brand was recently published in the online version of AD magazine, Architectural Digest is an American monthly magazine founded in 1920.

Its principal subject is interior design and landscapung, rather than pure external architecture.

It's an important goal of the AliveShoes PR Boost team, to connect the best designers on the AliveShoes platform with the most important media in international fashion and the most popular influencers.

Platonic appeared all over AD's website for an entire week

Photographic material and banners were published on a interior and design magazine of undisputed level as AD.

The photos of the designer of the brand were the background for the principal section of the magazine.

Specific banners featuring the shoes’ design—vertical and horizontal—appeared in the most important articles of the week.

The weeklong appearances provided great visibility for the brand.


About the brand and style of Platonic

The idea of my "Platonic" shoes comes from the blue and red of the house of Frida Khalo and Diego Rivera in Mexico, their house is an interlocking of shapes and these two colors, red and blue, transpire with passion to the beginning but then of their long platonic love. What interests me is to convey emotions through colors and shapes, the shoe has always represented strength for me, a style of creativity & elegance.

An Idea and a Design by William Vecchietti

William Vecchietti Ancona (Italy) 21 september 1969. A High School Qualifications in Arts , graphic designer and self-taught, in the early 90s he moves to France where he lives for seven years continuing his artistic education and training. He is an Eclectic artist constantly searching for a map that might help decode and translate human behavior; in this exploration he uses different ways of expression, ranging from the very traditional to the most innovative ones in a sort of joyful contamination that includes painting, computer graphic, photography, art posters installations, wall painting and projections using a clearly recognizable language made of signs and colours. Through the filter of sensations he seems to open a magic door disclosing a universe of new colours, lights and amazing energy. The characters live in a fantastic, imaginary reality, they are unreal creatures belonging to our time but what makes them alive is their expressions, the expressions of the ordinary people walking down the street. Ideas and moments of real life filled with emotional values. The transformation starts from here, through the eyes of the artist who enters their inner life – the “heart” – and helps it emerge from the body dimension, without taboos. Suspended between past and future, they convey us “messages of love” from the artist, so that an universal language can be spoken, the language of Cosmic Love, the most powerful weapon to destroy the injustices of this planet.