• Prima ballerina
  • PR Boost
  • ELLE
  • International Media
  • AliveShoes

Prima ballerina shoe line, by Philippe Funk, led to an appearance on Elle magazine, an undisputed leader woman's fashion. Elle is a French magazine founded by Pierre Lazareff and his wife Hélène Gordon-Lazareff in 1945.

The creativity behind the brand focuses on Art, style, and uniqueness. 

The feature on Elle magazine is another great achievement for the AliveShoes PR Boost team.

Prima ballerina shoes appeared all over Elle's website for an entire week

Photographic material and banners have been published on Elle magazine, considered one of the most prestigious magazines in the woman's fashion world.

Photos from the brand’s designer were the background for all sections of the online magazine.

Specific banners featuring the shoes’ design appeared in the most important articles of the week. The weeklong appearances provided great visibility for the brand.


About the brand and style of Prima ballerina collection

Prima ballerina is a feminine ballerina flat, featuring a leather detail strap on the toe, the logo on the side, flexible sole and genuine Italian leather. It’s a unique limited edition product, with a collector’s edition packaging. My brand is my name. When I do something, I want it to be the best it can be. I want to create modern, but luxury, classy, custom shoes. “Prima ballerina”; a principal dancer at the highest rank within a ballet company. I wanted to integrate the coveted position in the company, to a coveted, eye-catching shoe. Shiny for women, so that they stand out, but wearable daily, as for special occasions. The design is a mix, inspired by the metallic silver of the ’70s, and the trendy glitter pink for the upcoming fashion summer season. 

About Philippe Funk

I'm a creative mind: artist, management consultant, electronic music producer, musician and painter from Luxembourg, Europe. I love developing new projects and products. I've already created products in the past and won an App Award for my adventure game in the USA, back in 2015. Designing a shoe was a long-time dream for me. I thought that I could combine it with a good cause, like supporting animals in need. We only have one pair of feet. I think that we should take care of them. They aren't replaceable. As we care for our feet, we should better take care of what surrounds us, so that together we build a better future for everyone.