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ROMAN 12'S ON ESQUIRE MAGAZINE

  • Roman 12's
  • PR Boost
  • Esquire
  • International Media
  • AliveShoes

Carlos Ayala created Roman 12's brand, an incredible limited edition sneaker design, which was published on Esquire magazine.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team.

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines.

Roman 12's appeared all over Esquire's website

Photos of the designs were the background for the style, design, news sections of the fashion magazine.

Specific banner featuring the shoes’ design appeared in the most important articles.

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About the brand and style of Roman 12's


The name "Roman" for the Roman Empire and their attributions to western civilization. The "#12" for the day Damaris Ayala, my oldest Daughter was born. "Lime Green" happens to be her favorite color. Last but not least, "The white and black" base and tongue colors highlight her love for the keys on a piano. Only 12 EXCLUSIVE pairs will be sold.

About the man behind the brand: Carlos Ayala


Also known as Kalito Ayala, is a 6’0 Ft Panamanian born Model, Actor, DJ, and Brand Ambassador with a Bachelors degree in Marketing and Public Relation. with the help of world renowned MUA/Creative Director and Friend/Manager Timotheus Smart, Kalito has pushed through some very diverse fashion barriers growing his own brand as a model, shoe designer, and DJ. His desire is to walk for and appear in runway shows and campaigns for major American brands as well as international fashion houses, and DJ across the biggest international festival stages, while holding residency in Los Angeles and Panama.