• South Shore 2.0
  • PR Boost
  • Esquire
  • International Media
  • AliveShoes

Albert Ray created South Shore 2.0 brand, an incredible limited edition sneaker design, which was published on Esquire magazine.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team.

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines.

South Shore 2.0 appeared all over Esquire's website

Photos of the designs were the background for the style, design, news sections of the fashion magazine.

Specific banner featuring the shoes’ design appeared in the most important articles.


About the brand and style of South Shore 2.0

South Shore 2.0 is a luxe slide from Albert Ray Collection that intertwines the curator's love for high end fashion and streetwear. Albert Ray Collection lives by the motto..."THE CITY NEEDS US". The South Shore 2.0 embodies that with its blend of luxury and streetwear.

About the man behind the brand: Albert Ray

Albert Ray Collection is a lifestyle brand curated by Dr. Law Willis. Established in Chicago with operations now in Southern California, Albert Ray Collection has been featured in Chicago Fashion Week's Style Bias three times and Fashion Week San Diego 2016.