• PR Boost
  • International Media
  • AliveShoes
  • 31 Squad Black Ice
  • Men'sHealth

Ali Tomineek created 31 Squad Black Ice an incredible limited edition unisex shoe design, which was published, for a whole week, on Men's Health magazine. It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team. Our team aims to make designs from the AliveShoes platform visible on the most important national and international fashion magazines and on trending influencers.

The 31 Squad Black Ice brand appeared all over Men'sHealth's website for an entire week.

Photos created by the brand’s designer were the background for the sections of the online magazine.

Specific banner featuring the shoes’ design appeared in the week’s most important articles.

In the magazine’s main sections, there were vertical banners featuring the brand and the shoe photos.


About the brand and style of 31 Squad Black Ice 

The 31 Squad” or “The Squad” is something that Ali's fanbase decided to call themselves. The number 31 means each person is uniquely perfect and that number comes from Ali's debut album entitled February 31st. On that album, a song called “ThreeOne” explains how 3 + 1 = 4, and there’s 4 sides to a square. Ali believes that square represents all of us because it is perfect (since the angles and sides are all equal) and each one of us is uniquely perfect in that same way. So basically, the number 31 represents every one of us and the idea of striving to be the most perfect version of yourself everyday. That’s what Ali and The Squad represent.

The Limited Edition 31 Squad Black Ice Hip Hop Designer Sneaker comes with a white marble sole, black eyelets, and black laces. Made from 100% Italian leather.A cruelty-free vegan option is available for this custom hand-crafted shoe made in Italy. The Limited Edition Black Ice is one of the best Hip Hop styles in the industry.

About designer Ali Tomineek

Ali Tomineek is an independent American Hip Hop artist, writer, and producer born in the sunny state of Arizona. His album "The World Famous #FridayFlow" Charted #1 on Billboard. He has performed on national TV at the BET Hip Hop Awards in 2017 as the BET Hot 16 Hip Hop Champion. Ali's rapping style was featured in the movie "High Strung: Free Dance" which premiered in Italy September of 2018 and will be making its way to the US in the fall of 2019. Ali was awarded by the Arizona and California Legislature for his outstanding community service making him the first Hip Hop artist in history to be recognized on the Arizona House of Representatives floor.