THE 3 FUNDAMENTAL THINGS TO REMEMBER TO ENTER THE FASHION WORLD ON THE RIGHT FOOT

• ALIVESHOES
• BRANDING
• FASHION
• MARKETING

Even fashion, after the pandemic, will never be the same again.The health emergency has given a decisive turn to a world already projected towards a different future, thanks to digital and sustainability. Consumption and uses have been distorted and have forced fashion houses and designers to imagine an alternative future, even if now things seem to be returning to “normal”. After New York, it is Milan's turn to welcome Fashion Week 2021, with the usual busy calendar of fashion shows, finally back also in attendance, and exclusive events in the coolest places in the city.

Fashion has always been a captivating and seductive world. What is needed to successfully enter the industry is first and foremost a good dose of preparation and study, to be combined with apprenticeship and a lot of ambition.This sector is large and above all it’s global, therefore it requires an international vision, but what are the 3 fundamental things to remember to enter this crazy world on the right foot?

Always keep informed about the world of Fashion

Being up to date on what is happening in fashion in general is very important. This does not only mean looking at and keeping an eye on the collections and designs of your favorite designers, but also reading economic articles, knowing what happens when a maison changes its creative director, when it is listed on the stock market and so on. It is also very important to collect information of this type, to better understand how this less poetic part of this sector works. This will help tremendously to build up credibility with your current and future customers. They want to see you as a fashion leader and therefore someone who knows what's going on in the industry.

Maintain your online presence

It is essential to create and maintain your online presence. Personal branding is a fundamental strategy when working closely with people. Your e-commerce page, your IG, your TikTok, blog or Facebook, depending on how you are using social media for your brand.

Have a clear idea of ​​what you want to create. 

As we have already said, having clear ideas is vital. It’s essential to understand what kind of collection we want to create, with what style, which leathers, for which future customers etc. In this, Aliveshoes helps you enormously, offering you the possibility to choose between different types of materials, styles and designs. But at the end it is all about your vision and how you want to propel it to the world.