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THE NEW FASHION INDUSTRY AFTER COVID: THE FULL ONLINE SWITCH

  • covid19
  • fashion industry
  • digital solutions
  • finance innovation
  • product creativity

The consumer today is at the center of the sales process, which becomes a simple and immediate interconnected system.

Selling today means reaching customers, potential and already acquired, completely online with clear consistent messages.

This trend has already been in the air for years. Covid has given an acceleration, setting it as a milestone for the marketing of the future: Fashion is now online.

During and after last year's lockdown, consumers inevitably turned more and more to digital. With the pandemic, the figure has soared again. 70% of the population uses an e-commerce service.

The migration to fully digital solutions is one of the determining factors in this period.

The wide adoption of e-commerce sales platforms may lead to a change in the organizational structure of companies, in the future-proof skills of the sector and, consequently, in the professional profiles, making some types of workers weaker.

The need for innovation in the sector was already present, this is the magic moment for new independent designers starting online-first.

Digitization and internationalization are therefore the musts of the future.

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Electronic commerce


E-commerce products fly without barriers: the trend of buying simple products has exploded. Investing in such a context is the entrepreneurial category, which has led to an intelligent increase thanks to the digital world. E-commerce is within everyone's reach. The increase in traffic to e-commerce sites - it is assumed - will increase people's attention in the digital environment even more for various reasons, such as convenience and timing.

AliveShoes is here to make you catch the wave


AliveShoes offers talented and creative people the professional resources to launch a shoe line from scratch. You, the designers can focus on the online part - designing and selling through e-commerce. And we make the backstage happen without any effort. AliveShoes goal is to empower creative people, boost them and make them win in this post-covid digital world.