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THE ORIGINAL BRAND LANDS ON GQ MAGAZINE

  • The Original
  • PR Boost
  • GQ
  • International Media
  • AliveShoes

Antonio Holloman his dream of making a The Original shoe brand, which was published on GQ magazine for a whole week.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team.

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines and to other important influencers.

 The Original brand appeared on the GQ website for a week

Photos created by the brand were the background for the fashion, lifestyle and news sections of the online magazine. 

Specific banner featuring the design appeared in the week’s most important articles.

In the magazine’s main sections, there were vertical banners featuring the brand and the shoe photos.

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About the brand and style of The Original


"The Original" was the 1st shoe launched under The JetLyfe Collection brand. To me, it's the "Evidence" of dreams being able to come true. Every young person has dreamed of having their own shoe, and this was a realization of a dream. Being a former athlete, I wanted a shoe that said sport right away, and the colors needed to align with the brand. The Shark & Canary leathers brought that to perfection. Being able to see my name on the box, and feel the shoe in my hand proved to me that dreams can come true. I love the compliments received from everyone that has purchased them. They always speak to the quality of the craftsmanship, and the comfort of the shoe, and of course how good they look on their feet. 

About the man behind the brand: Antonio Holloman


Growing up in one of the toughest cites in America, Baltimore, Md, I survived two attempts on my lyfe. Now I'm encouraging people to live theirs to the fullest, one step at a time. From here on out, make the rest of your lyfe, the best of your lyfe. I'm a graduate of The Morgan State University, where I received my B.S in Business Administration, and I'm now studying for my MBA with a concentration in Social Media Marketing.