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THE XCPN SHOES FEATURED ON GQ

  • THE XCPN
  • PR Boost
  • GQ
  • International Media
  • AliveShoes

THE XCPN brand was recently featured on GQ, one of the most prestigious fashion magazines in the world.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team. 

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines and to other important influencers.

THE XCPN brand appeared on the GQ website for a week

Photos created by the brand were the background for the fashion, lifestyle and news sections of the online magazine.

Specific banner featuring the design appeared in the week’s most important articles.

In the magazine’s main sections, there were vertical banners featuring the brand and the shoe photos.

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About the brand and style of THE XCPN


Bend Dxnt Break is the designer's encouragement to the world to move forward. Life can be extremely difficult. (Pandemic, civil unrest, difficult life crises). He always tells people: "It's not the size of the load you carry, but how you carry it. Bend your knees to pray, don't collapse and don't lose hope." This is a message of inspiration, resilience and hope that we all need to hear; especially nowadays and at the age. His favorite thing about Bend Dxnt Break is that the message is applicable to so many situations in life. The words "Bend Dxnt Break" scream louder and louder in his toughest moments. Don't give up, go ahead, there is hope! THE XCPN shoes are an old school basketball design inspired by the biggest American champions. Built with embossed details, breathing holes and a back pulling stripe for an easy fitting.

About the man behind the brand: Jeff Trotter


Jeff Trotter is a boy from Atlanta, Georgia; College Park to be exact. He fell in love with art at an early age. His first work published in local newspapers came in the third grade. His father worked in a shoe shop, while his mother took care of 6 children. His older brother was an artist and would have liked to sit and watch him draw. He went to the infamous Tri-Cities High School to participate in their performing arts program. It was Outkast's influence that made him believe, as a young black boy, that he too could become a successful artist. He began to see that he had the freedom to create and imagine the future.