THREE EXAMPLES OF SUCCESS IN THE SNEAKER INDUSTRY: AUTRY ACTION PEOPLE, COMMON PROJECTS AND JUST DON

• Autry Action People
• Common Projects
• Just Don
• fashion industry
• sneakers
• success
• fashion

Established brands have a great responsibility in building a valid message. The brand is not only the promotion of a valid product but is responsible for its own storytelling, as well as for the possibility that this can amaze and involve the public in a discussion that goes beyond fashion.

It is important not to forget that fashion is also an expression of culture, of a lifestyle that passes through clothing and many other things that are not necessarily directly part of the fashion world.

Three successful examples in the sneaker sector that made the difference: Autry Action People, Common Projects, Just Don.

Autry Action is a high-end sneaker brand with a vintage style. By focusing on innovation without forgetting its origins, it has managed to make itself known not only in the United States but also in many European countries.

The company, founded in Dallas in 1982, began with the production of sports shoes for tennis, basketball and running, before establishing itself in fashion, returning in 2018 with the entrepreneur Marco Doro. The model is inspired by the 80s with a modern design.

The shoe, characterized by the classic American flag on the side, is aimed at a male and female audience of any age and can be worn with any type of clothing. The peculiarity of the sneakers is that they can be worn for any occasion. Today the brand is widespread in Europe with various technical innovations and is very popular with both trend setters and enthusiasts.

The two most popular models are the Medalist and the Dallas, available in different colors and materials.

Common Projects was launched in 2004 by the art director Prathan Poopat and the creative consultant Flavio Girolami, becoming a well-known footwear brand for its clean appearance and for the quality of the materials and craftsmanship. Each pair, exclusively Made in Italy, is finished with an exclusive gold stamp.

The American tradition is combined in a balanced way with the Italian one. The company thus immediately gives life to completely original garments and accessories, with soft lines and exclusive shapes. The ideas of Common Project are appreciated in a very short time outside and inside national borders.

Each collection is designed for both men and women. The shoes offered are comfortable and functional, with a sporty cut and refined taste. The mission of the Common Projects company, made in Italy, is to be able to create high quality products that never lose sight of the practicality and above all the excellence of the material. Today the company is a reality in the fashion field with its own strong identity.