WHAT MAKES A LOGO A GOOD LOGO FOR A FASHION BRAND?

• Aliveshoes
• logo design
• brand
• fashion brand

The first thing you notice in a shoe is certainly its style, its design, the colors and patterns used, but it’s what you doesn’t “see” the most important thing, the "message" that embodies the shoe, which are identified in the logo of the brand.

Despite the incredible variety of the fashion scene, brand like Jimmy Choo, Louis Vuitton, but also Nike and Adidas set themselves apart from the mainstream. You want your fashion file to have this kind of recognition value? The right logo can help you with that. No matter what makes your brand unique, you want your logo to communicate it to your clients.

Tastes and trends change very rapidly in the fashion world, and this affects how consumers look at the fashions you represent. If your logo looks stale and looks outdated, your target audience might think your style and products are too. You should follow the five principles below to ensure that your design meets all of these criteria:

- Simple: simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being “overdrawn."

- Memorable: an effective logo design should be memorable, which is achieved by keeping it simple yet appropriate.

- Timeless: an effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years?

- Versatile: an effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size.

- Appropriate:how you "position" the logo should be appropriate for its intended audience.